Why Symbols Shape Political Campaigns

Reality fanatics vs. symbols fanatics

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My great uncle was a so-called “rojo”, a red or, as my grandmother wanted me to say, a “colored”.

Too many politicians, CEO´s, journalists, celebrities and opinion leaders prefer to ignore symbols.

Symbols are not mere embellishments or sentimental memorabilia; they are cultural fuel that embodies the past and help shape the future of societies.

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One of the most popular memes around the Confederate Flag

Author, brand strategy consultant, and Storytelling teacher at Domestika.com. More at antonionunez.com

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