What If the New Majority is Not Silent but Loud?

Mr. Trump´s campaign storytelling strategy could be missing a critical demographic shift.

The ‘Silent Majority” is one of Trump’s storytelling pillars

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The Silent Majority is not Trump’s invention, but an old trope in politics.

Credit: AmericanExperiencePBS

The connection of the “Silent Majority” with the “Spiral of Silence”

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Nixon won because U.S. demographic reality supported the “Silent Majority” strategy. Can Trump rely on this strategy again?

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Credit: Pew Research Center
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Credit: Dudley L. Poston, Jr., The Conversation

Therefore, the “vocal minority” is not so small.

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Credit: Pew Research Center

But Mr. Trump might still use a compelling narrative with minorities: the economy.

Written by

Author, brand strategy consultant, and Storytelling teacher at Domestika.com. More at antonionunez.com

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