Why brands must embrace conflicts

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McDonald´s “Signs” campaign from Leo Burnett

But finding the right story is not a job for risk-averse marketing professionals.

Proud Whopper Campaign by David Agency

If you want to mean for your brand or company, you should dare to embrace conflict.

“Applause”, Anheuser-Busch´s Commercial by DDB Chicago

If the conflict is the new brand idea, then stories are the new creative campaigns.

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McDonald's “Signs” campaign from Leo Burnett

Author, brand strategy consultant, and Storytelling teacher at Domestika.com. More at antonionunez.com

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