3 Healthier Male Archetypes for your Brand Storytelling

New positive male role models are emerging in pop culture

George Clooney in the Esquire nº 1000 magazine. Picture by Sam Jones, 2004.

By Antonio Nunez*

A NEW KIND OF masculinity is emerging in America and new male archetypes are already consolidating themselves in some US subcultures. Those brave enough to celebrate this upcoming idea of ¨maleness¨, will not only collect the…