3 Healthier Male Archetypes
for your Brand Storytelling

New positive male role models are emerging
in pop culture

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George Clooney in the Esquire nº 1000 magazine. Picture by Sam Jones, 2004.
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The GhostBusters all-woman remake by Paul Feig will be launched in 2016.

The masculine role in pop culture is a much less consolidated story.

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Tony Soprano during his therapy sessions
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Author, brand strategy consultant, and Storytelling teacher at Domestika.com. More at antonionunez.com

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