How to Find Conflicts for your Brand Storytelling

Marketing professionals have a lot to learn from news reporters

If the conflict is the new brand idea, then stories are the new creative campaigns.

This is why marketing and advertising professionals tasked with finding stories should learn from research journalists, an occupation profile that needs to be incorporated into our line of work. Planners can learn from reporter’s abilities of observation and research to find scoops. Creative Directors can learn from Editor’s capacity to curate stories. The first should be “story finders”, the latter should work as storytellers.

Communication Strategy Consultant, Author, and Storytelling Teacher at Domestika.com. More at antonionunez.com

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